Cookie Policy
Last updated: 20 April 2026
This policy explains what cookies are, how Platinum Boilers uses them on www.platinumboilers.co.uk, and how you can manage your cookie preferences.
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help the site work properly and provide information to the site owner about how the site is being used.
2. Cookies We Use
Essential Cookies
These are necessary for the website to function and cannot be switched off. They include cookies set by our hosting provider (Vercel) for security and performance.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| __vercel_live_token | Vercel | Website hosting and delivery | Session |
Analytics Cookies
These help us understand how visitors interact with our website by collecting anonymous usage data. We use this information to improve the site.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes one visitor from another, so we can count returning visits | 2 years |
| _ga_* | Google Analytics | Keeps track of a single visit (session state) | 2 years |
Advertising Cookies
These cookies are used by Google Ads to measure the effectiveness of our advertising campaigns and to show relevant adverts.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Tracks ad conversions | 90 days |
| IDE, test_cookie | Google DoubleClick | Measures ad performance | 1 year / session |
Third-Party Services
Our website includes a WhatsApp button that lets you start a chat with us. It is a simple link and sets no cookies on our site — if you choose to message us, WhatsApp handles that conversation under its own terms. Please refer to the WhatsApp privacy policy for details.
3. Managing Cookies
You can control and delete cookies through your browser settings. Here are links to cookie management instructions for common browsers:
Please note that disabling cookies may affect the functionality of some parts of our website.
4. Changes to This Policy
We may update this cookie policy from time to time. The "last updated" date at the top of this page will always reflect the most recent version.
5. Contact Us
If you have questions about our use of cookies, contact us at hello@platinumboilers.co.uk or call 07711 120 788.